Ballpark figures
Citizens Bank Park is much more than the new home to the world-famous Phillies – it's a multi-million dollar endorsement of Citizens' commitment to baseball and to the people of Philadelphia.
Citizens Bank Park is much more than the new home to the world-famous Phillies – it's a multi-million dollar endorsement of Citizens' commitment to baseball and to the people of Philadelphia.
In 2003, when Citizens Bank, part of the RBS group, learned that the Phillies wanted a new stadium, it invested US$57.5m over 25 years for the exclusive naming rights. A further US$37.5m was invested to become the sole financial services advertiser on Phillies television and radio.
More importantly, the bank helped with the stadium's design and supported the Phillies' ambitions for a fan-friendly environment. The end result is a testimony to these ambitions. Today, many of these fans are also Citizens Bank customers.
Brand awareness has increased by a factor of more than 200 since Citizens and the Phillies joined forces, and with a longer season than American football, and a more even split between male and female fans, the bank is visible to a vast audience.
The stadium shows what can be achieved by two like-minded partners who think big. But Citizens Bank and the Phillies are also involved at grass roots level and in the local community, donating baseball gloves to junior leagues, and supplying tickets to non-profit organisations.
